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The Resource The library PR handbook : high-impact communications, edited by Mark R. Gould

The library PR handbook : high-impact communications, edited by Mark R. Gould

Label
The library PR handbook : high-impact communications
Title
The library PR handbook
Title remainder
high-impact communications
Statement of responsibility
edited by Mark R. Gould
Contributor
Subject
Genre
Language
eng
Cataloging source
DLC
Dewey number
021.7
Index
index present
LC call number
Z716.3
LC item number
.L52 2009
Literary form
non fiction
Nature of contents
  • bibliography
  • handbooks
Label
The library PR handbook : high-impact communications, edited by Mark R. Gould
Link
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • Increasing relevance, relationships, and results : principles and practices for effective multicultural communication / Maria Elena Campisteguy ... [et al.] -- Building public will for libraries / Eric Friedenwald-Fishman and Laura K. Lee Dellinger -- Can all this 2.0 stuff help libraries with promotion and communicate our value? / Stephen Abram -- Op-eds, letters to the editor, and state of the library reports can inform public debate / Chris Kertesz -- Cooking up culture / Michael Steinmacher -- Harness a celebrity brand and create effective print public service announcements / Mark R. Gould -- Savvy outreach tactics, special events will focus the media's attention on your message / Jené O'Keefe Trigg -- Thousands of libraries strengthen their communications through a national public awareness initiative / Megan Humphrey -- Amplifying your messages through partnerships will help you reach broader audiences affordable podcasts for libraries / Steve Zalusky -- Gaming @ your library : generating excitement in social settings can result in increased attendance at your library / Dale Lipschultz -- A values-based approach to successful library advocacy / Laura K. Lee Dellinger -- Building a community : empower people as messengers / Eric Friedenwald-Fishman and Chip Conley -- Friends groups can help libraries promote their services / Sally Gardner Reed
  • Cooking up culture
  • Michael Steinmacher
  • Harness a celebrity brand and create effective print public service announcements
  • Mark R. Gould
  • Savvy outreach tactics, special events focus the media's attention on your message
  • Jené O'Keefe Trigg
  • Strengthen communication through a national public awareness initiative
  • Megan Humphrey
  • Amplify your messages through partnerships to reach broader audiences
  • Megan Humphrey
  • Increasing relevance, relationships, and results : principles and practices for effective multicultural communication
  • Affordable podcasts for libraries
  • Steve Zalusky
  • Gaming @ your library : generating excitement in social settings to increase attendance at your library
  • Dale Lipschultz
  • A values-based approach to successful library advocacy
  • Laura K. Lee Dellinger
  • Building a community : empowering people as messengers
  • Eric Friedenwald-Fishman and Chip Conley
  • Friends groups can help libraries promote their services
  • Sally Gardner Reed
  • Maria Elena Campisteguy and Eric Friedenwald-Fishman
  • Building public will for libraries
  • Eric Friedenwald-Fishman and Laura K. Lee Dellinger
  • Can all this 2.0 stuff help libraries with promotion and communicate our value?
  • Stephen Abram
  • Using op-eds, letters to the editor, and state of the library reports to inform public debate
  • Chris Kertesz
Dimensions
28 cm.
Extent
vii, 113 pages
Isbn
9780838910023
Isbn Type
(alk. paper)
Lccn
2009016973
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other control number
3100913
System control number
ocn320524683
Label
The library PR handbook : high-impact communications, edited by Mark R. Gould
Link
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • Increasing relevance, relationships, and results : principles and practices for effective multicultural communication / Maria Elena Campisteguy ... [et al.] -- Building public will for libraries / Eric Friedenwald-Fishman and Laura K. Lee Dellinger -- Can all this 2.0 stuff help libraries with promotion and communicate our value? / Stephen Abram -- Op-eds, letters to the editor, and state of the library reports can inform public debate / Chris Kertesz -- Cooking up culture / Michael Steinmacher -- Harness a celebrity brand and create effective print public service announcements / Mark R. Gould -- Savvy outreach tactics, special events will focus the media's attention on your message / Jené O'Keefe Trigg -- Thousands of libraries strengthen their communications through a national public awareness initiative / Megan Humphrey -- Amplifying your messages through partnerships will help you reach broader audiences affordable podcasts for libraries / Steve Zalusky -- Gaming @ your library : generating excitement in social settings can result in increased attendance at your library / Dale Lipschultz -- A values-based approach to successful library advocacy / Laura K. Lee Dellinger -- Building a community : empower people as messengers / Eric Friedenwald-Fishman and Chip Conley -- Friends groups can help libraries promote their services / Sally Gardner Reed
  • Cooking up culture
  • Michael Steinmacher
  • Harness a celebrity brand and create effective print public service announcements
  • Mark R. Gould
  • Savvy outreach tactics, special events focus the media's attention on your message
  • Jené O'Keefe Trigg
  • Strengthen communication through a national public awareness initiative
  • Megan Humphrey
  • Amplify your messages through partnerships to reach broader audiences
  • Megan Humphrey
  • Increasing relevance, relationships, and results : principles and practices for effective multicultural communication
  • Affordable podcasts for libraries
  • Steve Zalusky
  • Gaming @ your library : generating excitement in social settings to increase attendance at your library
  • Dale Lipschultz
  • A values-based approach to successful library advocacy
  • Laura K. Lee Dellinger
  • Building a community : empowering people as messengers
  • Eric Friedenwald-Fishman and Chip Conley
  • Friends groups can help libraries promote their services
  • Sally Gardner Reed
  • Maria Elena Campisteguy and Eric Friedenwald-Fishman
  • Building public will for libraries
  • Eric Friedenwald-Fishman and Laura K. Lee Dellinger
  • Can all this 2.0 stuff help libraries with promotion and communicate our value?
  • Stephen Abram
  • Using op-eds, letters to the editor, and state of the library reports to inform public debate
  • Chris Kertesz
Dimensions
28 cm.
Extent
vii, 113 pages
Isbn
9780838910023
Isbn Type
(alk. paper)
Lccn
2009016973
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other control number
3100913
System control number
ocn320524683

Library Locations

    • Southeastern Libraries Cooperating (SELCO)Borrow it
      2600 19th St NW, Rochester, MN, 55901, US
      44.043131 -92.5006049

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